Six months into the Zune launch sales have reached a new record of 1,000,000 units sold. Much of the success of the Zune is due to viral marketing efforts and fan sites such as ZuneScene.com. The initial launch party took place in Hollywood last year at the famous Roosevelt hotel and nearby element night club.
During development the code name for the Zune was Argo and that has now been replaced by upcoming models including the 8gb Zune named Draco. Flash based Zune players have the largest share of the market at about 80%. A widescreen Zune is also a possiblity. Expect to see rising sales during the holidays with a whole new crop of Zune MP3 players and improved Zune battery life..